Hero image 2461

Where's the buzz

Hero image 2450

Joining together

Hero image 2429

Reflection time

Hero image 2447

Place to pause

Hero image 2449


Hero image 2444


Southend Business Group | Promoting a vibrant High Street

The custom decorated art trees have been installed on High Street.  Each tree has been decorated by a different local artist, so take a stroll along the street in the Southend precinct and admire the designs.  These trees have been sponsored by the Hutt City Council a in support of the Southend Business Group objective of promotng the street and its businesses. 


RiverLink is hosting a public open day on Saturday 28 November at the Dowse Art Museum.

It’s an opportunity for you to see how the indicative plans are looking for improvements to river health, flood protection, amenities and transport connections in Lower Hutt.

We want to hear what you think of our plans, and answer any questions you might have. Our project team will be there, ready to explain what we’ve been working on. 

You will also be able to provide feedback online via our website www.RiverLink.co.nz. Details will be available soon. Feedback will remain open throughout December and into the new year.

Central City Christmas Window Decorating Competition

This year the Southend Business Group is merrily challenging its fellow Central City businesses to a Christmas Window Challenge. Like in previous years we encourage you to decorate your street facing business windows in celebration of the silly season. This year we want the focus to be on Christmas Trees. The Southend is organizing Christmas on High and it is all about Christmas trees, on the street and in the windows. Christmas on High is a multi-year plan to bring a sense of festivity into the CBD.

We encourage you to use lights, Christmas decorations, your holiday merchandise, the more creative the better! The more unique the better! A trail map will be designed, marketing and event promotion is included with participation in the competition.
And the winning window can garner the business $750 towards their December power bill.

Register your interest by 15 November, 2020

Signs in the High Street featuring the Southend branding.  Help make the Southend an identifiable precint by using the branding for your store or other communications. Contact the SEBG if you would like details of the branding including artwork.

The Southend Business Group welcomes back Massey University’s “The Living Lab” Pop-up Campus for social interventions through the design course – Urban Camouflage.

For three weeks this November, 20 students will work from a pop-up campus to look at what types of interventions and placemaking methodology could be used to design spaces in Lower Hutt to make them more fun and attractive for people to use.

The students will look at two locations in High Street that align with the Southend Business Group’s (SEBG) plan of action – to activate the south end of High Street.

Read more at Hutt at Heart

Submissions are now open for Central Hutt’s Re-Tree, Creative Christmas Tree Pop-up Exhibition.

Hutt City Council’s About Space Programme wants to team up with local artists, creatives and Christmas fanatics to bring back a new edition of the Re-Tree Christmas Tree Pop-up Exhibition to Central Hutt. As in previous years we are looking for art inspired unique Christmas trees to hold an exhibition that will be open to the general public during the Christmas shopping season.

Re-Tree celebrates creativity in our city with a pop-up exhibition of Christmas trees designed and created by locals, whether they are artists, designers, crafters or people that just love Christmas. All trees will be displayed in a public exhibition in a vacant store front to create a gallery of trees over the Christmas season, bringing humour, enjoyment and a twist on tradition to the Central Hutt this year.

Massey School of Design students return this year to work on two projects in the Southend precinct.  A focus this year will be the southern entrance to the precinct, and Andrews Ave will once again also receive attention.  The students will be based at The Living Lab Pop-up Campus in the mezzanine space of the Atrium Cafe, 215 High Street.

There will be a formal welcome for these students at the Atrium Cafe on Wednesday 18th November at 10:30am.  All Southend members are invited to attend this function.

The Southend Business Group has appeared in the news this morning. Scoop has picked up our media release and published the articles New Lower Hutt business group wants to revive High Street and The Southend Business Group, Newest Business Association In Lower Hutt for more information.

Register to participate here.

Christmas on High will be a celebration of unlimited Christmas trees in Southend, Lower Hutt. ‘Southend’ is the area around the southern end of High Street, up to Margaret Street, including Laings Road, Andrews Ave, Margaret Street, Dudley Street and Queens Drive.

SEBG feels  bringing festivity to High Street in the lead up to Christmas will increase foot traffic to the area to help boost business profile and sales. We can achieve this by bringing visitors onto the streets to view the Christmas tree trail created by all of us.
We need you to create your own unique Christmas tree fitting your brand. There are no restrictions on materials used, shape or size. This is an opportunity to get your creative juices flowing!

The flyer that should have been attached to the email earlier this evening.